With so many instagram accounts and social media profiles “sharing” other people’s work, how can you tell if what you are looking at is truly the work of the wedding pro you are considering?

If you have read the book “Steal Like An Artist” by Austin Kleon, you know that there is very little in the world that is completely, wholly original. As artists and creatives, we are inspired by the world around us. To be inspired by the world is to take that which you see and make it better. I take colors, textures, and patterns and I mix them in a new way. I make note of the weddings, events, and interior designs that I love so that I can dissect and dismantle them. I break the world into tiny pieces and then put it back together in a way that - hopefully - makes people feel things other than that which they felt before. This is not theft. It is the inspiration and, in so many ways, art. I honor the work that has come before me by pushing it further.

Theft in the wedding and event space is about showing work that is not your own and failing to properly credit the appropriate individuals. It is taking an idea or an image and knocking it off in a way that degrades the value of the original work. When I talk to my clients about design, I find myself saying, “You wouldn’t carry a knock-off Chanel or YSL bag. Why would you pay for a knock-off the wedding?” My advice for clients and creatives alike is always this: Be better. Be better than Pinterest. Be better than Instagram. You deserve more than a knockoff; especially a bad one.

How do you as a couple know whether or not the work a wedding pro is showing is actually theirs?

Over the last month, many of us have been made aware of the fact that our work has been “stolen” and is being shared by other wedding pros as their own. As a professional and a business owner, it is incredibly frustrating to see work being abused in such a cavalier manner. Many of us have dedicated our lives to the pursuit of this work. We have spent decades honing our craft and invested thousands of dollars and countless hours in order to develop ourselves as creatives. Our ability to see the world in an utterly unique way, to imagine a world more beautiful than the one we live in, and to manifest that into reality is an art form. Having it pilfered and passed around as if it is nothing is not only wrong but incredibly hurtful. It is hard to understand how one professional can do this to another.

As maddening as it is for us as creatives, the real damage to is to our clients. Newly engaged couples begin their search for inspiration online. Social media sites such as Instagram and search engines such as Pinterest are the go-to sources of inspiration for brides and grooms. Couples find an image they love, trace the clicks back to a website, and book a particular vendor based on what they have seen online. The relationship starts with a lie, and nothing good can come from that place. As the process moves forward, couples find themselves struggling with their vendor (be it a planner, designer, photographer, etc.) because the hired team cannot meet their expectations. There is a gap between the perceived talent of the vendor and their actual ability. The faulty pro has sold their clients a lie, and the unknowing couple is left confused about where they have gone wrong. This leads to heartbroken clients and a negative impression of our beloved wedding industry.

So how can you, as a couple and potential client, determine if the work you are seeing online is truly the work of the professional you are considering? Here are three ways that you can suss out the legitimacy of a wedding professionals’ presented work:

5 Tips for Validating a Wedding Pro’s Authenticity

1. COMPARE: Compare the image you love to the rest of the wedding pros portfolio. Does the image you love fit in with the rest of their presented work? Wedding planners will plan to the desires of their clients, but there should be a sense of style and a vibe that carries through their work. For example, I love production. My weddings will all feature a major design element and there will be a sense of transformation and storytelling. My images are captioned with ways that explain how and why I created a certain environment. Every element I add to a design is personally vetted, and there is a reason behind each decision I make. As , have a very specific style and vibe. Their composure, the lighting, and the way in which they frame their subjects will have a thread of consistency. If you look at a photographer’s site and there are inconsistencies in the filter and tone of the images, it is a good indicator that the work you are seeing may not be theirs.

2. FOLLOW THE FEED: Scroll through the feed of the company you are considering in search of other images from the same wedding or event. Legitimate pros will have multiple photos of the same wedding, and those photos will also appear on their website. Beware of new accounts that are featuring over-the-top work that appears to be their own. New businesses need time to develop their own original portfolios. If you see something that you adore but the pro seems too new to have perhaps produced it, reach out and ask about the origin. Some new businesses have the approval to share work they contributed to while they were employed with another company. In that case, the pro will likely direct you to the original source and explain how they worked on the project. Always double-check, and ask the actual wedding planner or photographer what they can tell you about the posting pro’s involvement.

3. IMAGE SEARCH: Did you know that you can search for an image via google? Simple drag the image you love into the search bar and do a little digging. You would be able to trace back the original origin of the photo, and also see where else the image has appeared. Pay particular attention to weddings that have been published by third-party blogs and magazines, as the editors will list the legitimate vendors that were involved in the project.

4. TAGS AND COMMENTS: From time to time, vendors will share the work of other pros to showcase inspiration or to highlight a relationship. Legitimate vendors will note clearly that the work they are sharing is not their own. They will list detailed credits in the captain and note that the images and videos shared are not from events that they have produced. However, less scrupulous people will share work without specifically saying who it belongs to. They will craft comments and captions that make it seems as if they did the work, and they will “hide” the real vendors as tags in the image. This is tricky, as the poster will say things such as “I never claimed it was mine” or “well, I tagged you in the image” to deflect responsibility. I know that it sounds crazy, but you should always do your due diligence and ensure that there are no hidden tags or credits that you may be missing.

5. ASK FOR FULL SET OF IMAGES: It is very easy for someone to repost one piece of work and claim it as their own. It is much more difficult to hijack an entire gallery. While qualifying your vendors, ask to see the full set of images from the weddings you love. Not just the public gallery that they are showing; ask for the full set of images. Wedding pros who have actually worked an event will have their own behind-the-scenes photos they can share.

It may sound like a lot of work, but vetting your wedding professionals - especially your wedding planner - is one of the most important things you will do while building your team. Hire the right person with the right credentials - one that also sees the world as you wish it were - and you are all but guaranteed to love not just the final product, but the process. However, if you fall victim to someone who claims work that is not their own or that overly embellishes their experience, you are likely doomed to find yourself steeped in regret.

How can we as wedding professionals protect ourselves from unsavory “pros” who pass our work off as their own?

Perhaps you are a wedding professional that has had your work “borrowed” by your competition; what then? Every established wedding professional that I know has experienced this. Some attempt to prevent theft and unauthorized usage by putting large logos and watermarks on their images. This is an awful look and prevents the real pros from properly showcasing their art. Additionally, anyone who wants to take any image can and will easily get around a logo. I do not believe in compromising the work to prevent the bad behavior of others. I do believe in addressing the behavior, however, and doing your best to stop others from being actively injurious.

I am not a lawyer, but I have taken the following steps with great success over the years:

If you find that your work is being used without your consent, the first thing to do is to send a message directly to the offending party. Let them know that you have become aware of their unauthorized use of your work. State clearly that you do not give this person permission to use your image/video/design/words and request that they take it down. Next, you should reach out to all of the pros that worked on the wedding or event in question and let them know that another business is sharing their work inappropriately and without credit. In my experience, other vendors will be just as disgruntled by this action as you are, and they will also reach out to the offending party. Peer pressure is a powerful influence, and often encourages the poster to remove the images they have posted. If, after all this, you still find that your work has not been removed, make your plea public. Post a comment on the image that clearly states that the work being is yours and that it does not belong to the posting business. Request that they remove the image and make a note to follow up and ensure that they take it down. Screengrab the image, and keep a detailed record of your requests and the business’ response to them. If a week passes with no resolution, you can escalate your request by sending a cease and desist letter. In layman’s terms, “cease” means to stops doing something and “desist” advises them not to resume the behavior. This type of notification will typically be the last step you need to take in order to resolve the issue. After this, you need to either bring in an actual attorney or you need to let it go.

Personally, I struggle in letting things like this go. But I also believe that every moment I spent policing the behaviors of others takes away from the time and energy I can put into creating something new. That doesn’t mean that I stand by and allow others to wantonly steal my work. It just means that I won’t allow them to steal my time or my joy along with it.

Instead, we fight the good fight. We do the best we can. We share the work of others to celebrate them and to share inspiration, and we protect that which we created in honor of not only our work but for the clients that we created it for. Anything else disrespects the process, the journey, and the story. If we fail to honor those things, then we have nothing. And pretty without purpose will always fall flat.

And so my engaged friends, continue to seek inspiration online. Pin the photos you love, save the Instagrams that inspire you, and use the many resources available online to educate yourself about who you are working with and what you are buying. Buy from and work with the best, and remember that integrity and art are a winning combination.

Always….a

PS - My friends at Anee Atelier recently published their own account of having not only their work but their entire site plagiarized. (You can read their incredible article on their blog).